MAXXIS tyres hit 20 years in Bangladesh. It is also a leader in passenger car radial tyre segment in the country. This is a big feat, considering Swan International, authorized importer of MAXXIS tyres do not have retail stores, but rely on a wide and trust worthy network of country wide dealers.
On 30th July Swan International conducted a dealer conference in the capital's International Convention City Bashundhara, ICCB (Hall 2). It was a platform to appreciate the effort of the dealers and encourage them to continue their extensive support. Managing Director Amzad Khan addressed that their dealers are like family members of Swan International, and are their main strength behind the success.
On another note, Mr. Khan applauded the consumer segment for believing in their products. He also added that they are in a relentless quest to ensure quotations which match customers' affordability with zero compromise in quality.
In the recent years, Swan International has worked hard to create a strong brand image in the industry. Considering tyre condition is directly related to safety, and the nonchalant approach to tyres of most consumers, Swan International has opted for a campaign angle that is meant to change the perception of consumers in paying attention to tyre conditions, stated Mehjabin Badhon, Brand Manager of the company. Hence, the tagline of MAXXIS brand, “Take care of your tyres, drive safe.”
Currently, the company is importing three tyre brands consisting of MAXXIS, CST and PRESA.